Studying the effectiveness of the Department of Veterans Affairs’ Facebook page

March 29, 2011

For a recent school assignment, I created a public policy research proposal that would study the effectiveness of the Department of Veterans Affairs’ Facebook page in providing information on how veterans can access benefits and services.

Not a week later, this blog entry comes from the VA’s official blog about exactly what my paper was about. See my paper proposal below.

The topic brings up very relative thinking on the subject of wholesale transferring our communications systems to social media. Will people be able to find and access the information if its posted to an organization’s Facebook wall? Are there limitations to how far the federal government should go in using social media, as security is a top priority? What are your thoughts? I’d love to hear them.

Facebook Effectiveness: Getting Veterans What They Need

Introduction

Nearly 24 million veterans are eligible for benefits through the U.S. Department of Veterans Affairs. Veterans can receive funding for education, health care, mortgages and burial services, to name a few. However, not every veteran takes advantage of his or her eligible benefits.  For example, a third-party report by the Department of Veterans Affairs Home Loan Program found that less than 10 percent of eligible veterans were taking advantage of their home loan benefits (Economic Systems Inc., ORC Macro, The Hay Group, 2004).

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